Gathered and cut raw video footage  

Edited individual clips to minimize background noise 

Combined modified video clips to create the final version 

Sourced trendy audio for social publication  

Sourced Black Friday clothing deals to feature in the viral video 

Hyperlinked the specified sale to the brand’s website 

Sourced and uploaded product photos to CNN Underscored’s master list of Black Friday sales to be featured on the platform’s Instagram story series 

Sourced products to meet the social lead’s expectations and deadlines 

Performed brand outreach by contacting the social teams of the relevant brands through email and Instagram DM. 

Maintained clear communication with PR contact to ensure the TikTok strategist received the specified products 

“Owned” this Reel from start to finish by supervising the publication process 

Performed editor outreach by contacting staff members that have pets to determine their interests 

Drafted a list of detailed instructions/best video recording practices for the participating editors 

Sent several deadline reminders to editors 

Created an organized Google drive folder for editors to submit video footage 

Collected and edited raw video footage to create the final Reel 

Sourced trendy audio for publication  

Engaged with the audience in the comment section 

Pitched video concept to the lead of social 

Drafted voice-over script and caption for publication 

Filmed multiple video clips to meet video expectations 

Created an organized Google drive folder to share with/submit to social lead and TikTok strategist 

“Owned” this weekly series by supervising the publication process 

Sourced trendy articles that were posted on CNN Underscored’s website that week 

Sourced the best photo to include on the Instagram story series 

Utilized Instagram’s sticker feature to hyperlink the article to the relevant story